The result of the work of the PR manager was always difficult to evaluate. Когда не существовало электронных аналогов печатных изданий работа специалиста по пиару в основном сводилась к размещению пресс-релизов в бумажных медиа или размещение определенной информации на телевидении или радио.
With the development of the Internet, the situation has changed dramatically. News sites, blogs, social networks, newsletters appeared. All these tools in the hands of a competent PR specialist can provide very much help in selling goods, company services or promoting certain ideas. An important fact that the Internet, despite the innovative nature of development, largely copies the structure of offline media. And gradually approaches the state to completely replace the paper press and other media.
In order to present and understand the principle of work of any PR agency in a clear form, you can turn your gaze towards the old arcade game about lemmings. This game, along with the famous Tetris, was flirted with office cooperations in the 90s of the last century.
LemMings game rules are quite simple. It is necessary to spend as much lemmings as possible from the starting point to the final time for the set time. On the path of lemmings can be in wait for dangers, but a cheerful crowd of tiny creatures should overcome them under your sensitive guidance and, if possible, without major losses.
The work of the PR man is precisely in order to subtly hint the target audience about their product and, then competent prompts to bring this audience to the desired point of sale of the goods.
Take for example the BMW X6 proposal in the credit. Looking at prices, we can immediately understand that our target audience is very wealthy people. At the same time, the possibility of purchasing goods on credit somewhat expands the framework of our audience.
First of all, we will be interested in automotive sites, as well as financial sites where these very wealthy and moderately wealthy people can spend their time. To find suitable sites, you can use the information from Yandex Catalog, the Mail catalog. ru and other sources. It is enough to open the desired section and related subsections to find a few interesting sites that are ready to place your information. Do not forget about electronic media sites.
PR in social networks requires a special tact, t. To. Social networks are most often used to communicate friends, and not for corporate relations.
Thus, you already have a plan of the future game. Make competent texts from sentences and start the game. Take care of the lemmings!