The invention and production of goods in the commercial industry has long faded into the background, giving way to sales technology. This art is called “marketing”, which includes many technologies that are designed to increase the efficiency of the company in various fields. One of these tools is lead management. The concept is quite narrow, however, as well as the scope of its application. This term describes a whole range of techniques and measures aimed at attracting and holding customers. It is used in the case of high -tech products and complex services that are focused on a narrow circle of persons. It is especially widely used in the virtual space. So, in the Internet marketing of the Lid is called the registered visitor, who at the same time leaves contact information. The generation of leads is directly related to this, that is, the activation of the interest of potential customers in a particular product. The following types of lids generation are most common:
Sending. It is very common. It is very important to correctly calculate the target audience, since receiving messages and letters by people who are not interested in this product, will not lead to anything (for example, a trip and visa to France to a student in the middle of the school year, but for the holidays, can also come in handy).
Events and trade meetings. A very convenient tool that is directed directly to the target group, since such events are attended by interested people who, with the right effect, can become potential customers.
The generation of leads online. The promising branch of lead-management allows you to effectively accumulate the lead base and successfully interact with them, choosing potential customers in accordance with the specified data.
Seminars and training. Allows you to unobtrusively form an interest in a potential audience. The undoubted advantage is that the impact is aimed at a group of potential customers.
PR. A very effective means of generating needs in the target audience, of course, provided that professionals do this.
Advertising. A significant drawback is difficult to direct it specifically to the target audience.
Lid-marketing-labor-cost technology and quite complicated. With its help, a visa will not be sold to Spain, the object here is expensive goods and services.